Health and Fitness
Nura Health Mobile App
Nura Health is an end-to-end native iOS app that simplifies Postpartum Care to bridge the gap between New Parents and healthcare to support mothers after birth
My Role
My Role
Lead UX Designer
Lead UX Designer
Methods
Methods
• User Research • Sketching and Ideation • Wireframe and Prototyping • Brand Development
Timeframe
Timeframe
10 weeks (Apr - Jul 2024)
Overview
Nura Health was created to fill a crucial gap in postpartum care. While most apps focus on the baby, Nura Health centers on the mother's well-being alongside the baby's. Inspired by seeing a close friend struggle with postpartum challenges, I recognized that mothers often feel overlooked during this period, with their needs sidelined.
Nura Health brings the focus back to mothers, offering personalized insights and tools to support both her health and the baby’s development, ensuring that both thrive in the postpartum journey.
Impact
90%
90%
User felt their expectations were exceeded
94%
Users felt guided and intuitive from the beginning
96%
Users felt motivated to continue with the app
*All stats are averages. Data collected through 10 user testing conducted in-person and via Zoom, providing insights for improvement.
*All stats are averages. Data collected through 10 user testing conducted in-person and via Zoom, providing insights for improvement.
*All stats are averages. Data collected through 10 user testing conducted in-person and via Zoom, providing insights for improvement.
Process Overview
Click on section below to know more
01
Understanding Postpartum Needs
Using human-centered design, I conducted research through interviews with postpartum mothers and healthcare professionals, gaining valuable insights that shaped the app's development.
02
Framing the Focus
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
From Concept to Creation
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Designing the Experience
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Evolving through User Feedback
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
06
Reflect and Refine
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
Understanding Postpartum Needs
Using human-centered design, I conducted research through interviews with postpartum mothers and healthcare professionals, gaining valuable insights that shaped the app's development.
02
Framing the Focus
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
From Concept to Creation
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Designing the Experience
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Evolving through User Feedback
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
06
Reflect and Refine
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Understanding Postpartum Challenges
When I set out to design Nura Health, I was driven by a desire to deeply understand the unique challenges postpartum mothers face in their recovery journey. My goal was to uncover insights that would shape an app that truly supports and resonates with the needs and rhythms of new mothers during this critical time.
Here is the reality…
According to AAMC released in Dec 2023,
Understanding Postpartum Challenges
When I set out to design Nura Health, I was driven by a desire to deeply understand the unique challenges postpartum mothers face in their recovery journey. My goal was to uncover insights that would shape an app that truly supports and resonates with the needs and rhythms of new mothers during this critical time.
Here is the reality…
According to AAMC released in Dec 2023,
Understanding Postpartum Challenges
When I set out to design Nura Health, I was driven by a desire to deeply understand the unique challenges postpartum mothers face in their recovery journey. My goal was to uncover insights that would shape an app that truly supports and resonates with the needs and rhythms of new mothers during this critical time.
Here is the reality…
According to AAMC released in Dec 2023,
Understanding Postpartum Challenges
When I set out to design Nura Health, I was driven by a desire to deeply understand the unique challenges postpartum mothers face in their recovery journey. My goal was to uncover insights that would shape an app that truly supports and resonates with the needs and rhythms of new mothers during this critical time.
Here is the reality…
According to AAMC released in Dec 2023,
Framing the Focus
Through extensive user interviews, surveys, and secondary research, I uncovered several critical insights and pain points that shaped the direction of Nura Health:
Key Themes and User Stories
Highlights from Competitor Research
By analyzing existing apps, I pinpointed key gaps, which guided the direction for ideation and helped shape the development of more effective solutions.
Missing Personalized Guidance
Nura Health offers personalized, evidence-based recommendations for self-care, mental health, and physical recovery, something not emphasized by most competitors.
Mother-Centric Health Tracking
Many postpartum apps often lack the focus on tracking mother’s needs along with baby’s needs—a gap Nura Health seeks to fill.
Framing the Focus
Through extensive user interviews, surveys, and secondary research, I uncovered several critical insights and pain points that shaped the direction of Nura Health:
Key Themes and User Stories
Highlights from Competitor Research
By analyzing existing apps, I pinpointed key gaps, which guided the direction for ideation and helped shape the development of more effective solutions.
Missing Personalized Guidance
Nura Health offers personalized, evidence-based recommendations for self-care, mental health, and physical recovery, something not emphasized by most competitors.
Mother-Centric Health Tracking
Many postpartum apps often lack the focus on tracking mother’s needs along with baby’s needs—a gap Nura Health seeks to fill.
Framing the Focus
Through extensive user interviews, surveys, and secondary research, I uncovered several critical insights and pain points that shaped the direction of Nura Health:
Key Themes and User Stories
Highlights from
Competitor Research
By analyzing existing apps, I pinpointed key gaps, which guided the direction for ideation and helped shape the development of more effective solutions.
Missing Personalized Guidance
Nura Health offers personalized, evidence-based recommendations for self-care, mental health, and physical recovery, something not emphasized by most competitors.
Mother-Centric
Health Tracking
Many postpartum apps often lack the focus on tracking mother’s needs along with baby’s needs—a gap Nura Health seeks to fill.
Framing the Focus
Through extensive user interviews, surveys, and secondary research, I uncovered several critical insights and pain points that shaped the direction of Nura Health:
Key Themes and User Stories
Highlights from Competitor Research
By analyzing existing apps, I pinpointed key gaps, which guided the direction for ideation and helped shape the development of more effective solutions.
Missing Personalized Guidance
Nura Health offers personalized, evidence-based recommendations for self-care, mental health, and physical recovery, something not emphasized by most competitors.
Mother-Centric Health Tracking
Many postpartum apps often lack the focus on tracking mother’s needs along with baby’s needs—a gap Nura Health seeks to fill.
From Concept to Creation
As I transformed research insights into actionable features for Nuraa Health, the ideation phase became a space for exploring countless possibilities. My focus was to support new mothers, aged 20-39, by bridging the gap in postpartum care and empowering them to feel confident in their recovery.
How might we….
How might we…
Support new mothers to learn about their own health along with babies's needs for speedy recovery
Connect new parents with care givers and healthcare whenever they need
Taskflow
Sketches
Taskflow
Sketches
Wireframes
Sketches
Wireframes
Taskflow
BRAND DEVELOPMENT & USER INTERFACE DESIGN
BRAND DEVELOPMENT & USER INTERFACE DESIGN
Designing the Experience
Designing Nura Health was about creating a supportive journey for new mothers, not just an app. I crafted a brand symbolizing renewal and health, with a calming design (subtly featuring a mother resting or holding her baby). Every detail, from the visual identity to the intuitive user interface, was designed to make postpartum recovery easier and more reassuring for mothers.
From defining the visual identity to ensuring accessibility, I focused on designing a user interface that felt both intuitive and supportive, making it easier for mothers to navigate their postpartum recovery with confidence and ease.
Creating the experience for Nura Health was about more than just building an app—it was about shaping a journey for new mothers. From defining the visual identity to ensuring accessibility, I focused on designing a user interface that felt both intuitive and supportive, making it easier for mothers to navigate their postpartum recovery with confidence and ease.
The logo
The logo
UI Elements
Evolving Through User Feedback
Evolving Through
User Feedback
Incorporating user feedback has been pivotal in fine-tuning Nura Health. Through multiple testing phases, I gained invaluable insights that led to significant changes, enhancing the app's usability and overall user satisfaction.
Giving personalized information
To address postpartum recovery uncertainty, I developed a "What to Expect" feature that offers daily personalized insights. Initially, it caused confusion due to unclear labels, but after adding context based on user feedback, it gained strong interest. It’s now a key feature, updating daily to support users throughout their journey.
Creating the experience for Nura Health was about more than just building an app—it was about shaping a journey for new mothers. From defining the visual identity to ensuring accessibility, I focused on designing a user interface that felt both intuitive and supportive, making it easier for mothers to navigate their postpartum recovery with confidence and ease.
Simplifying Mother - Baby tracking needs
Simplifying Mother - Baby
tracking needs
Initially, the side-by-side tracking feature caused confusion, with users often missing the mother's care component or pressing the wrong button. To enhance clarity and focus on mother-centric care, I introduced a flip-screen dashboard to better capture user needs.
Creating the experience for Nura Health was about more than just building an app—it was about shaping a journey for new mothers. From defining the visual identity to ensuring accessibility, I focused on designing a user interface that felt both intuitive and supportive, making it easier for mothers to navigate their postpartum recovery with confidence and ease.
Final Prototype
Reflect and Refine
Designing Nura Health has been an incredible journey that has significantly shaped both the project and my approach as a designer. Here are some of the pivotal lessons I learned and future plans for this app:
User-Centered Design is Critical
Listening to the user needs through research and testing is crucial to keep the designer’s dye away while working on a project. Design decisions must align with user needs and behavior to build a successful solution.
100 Ways to Improve, Not Fail
Mobile screens require simplicity to highlight key tasks and maintain a clean, intuitive interface. Constant feedback from peers and mentors helped me identify UI mistakes and address foundational UX issues, refining the app’s overall experience.
Accessibility and Inclusivity
Working on Nura Health taught me that accessibility goes beyond compliance—it's about creating a genuinely inclusive experience. Testing with diverse users reinforced that accessible design improves the experience for everyone, not just those with specific requirements.
Reflect and Refine
Designing Nura Health has been an incredible journey that has significantly shaped both the project and my approach as a designer. Here are some of the pivotal lessons I learned and future plans for this app:
User-Centered Design is Critical
Listening to the user needs through research and testing is crucial to keep the designer’s dye away while working on a project. Design decisions must align with user needs and behavior to build a successful solution.
100 Ways to Improve, Not Fail
Mobile screens require simplicity to highlight key tasks and maintain a clean, intuitive interface. Constant feedback from peers and mentors helped me identify UI mistakes and address foundational UX issues, refining the app’s overall experience.
Accessibility and Inclusivity
Working on Nura Health taught me that accessibility goes beyond compliance—it's about creating a genuinely inclusive experience. Testing with diverse users reinforced that accessible design improves the experience for everyone, not just those with specific requirements.
Reflect and Refine
Designing Nura Health has been an incredible journey that has significantly shaped both the project and my approach as a designer. Here are some of the pivotal lessons I learned and future plans for this app:
User-Centered Design is Critical
Listening to the user needs through research and testing is crucial to keep the designer’s dye away while working on a project. Design decisions must align with user needs and behavior to build a successful solution.
100 Ways to Improve, Not Fail
Mobile screens require simplicity to highlight key tasks and maintain a clean, intuitive interface. Constant feedback from peers and mentors helped me identify UI mistakes and address foundational UX issues, refining the app’s overall experience.
Accessibility and Inclusivity
Working on Nura Health taught me that accessibility goes beyond compliance—it's about creating a genuinely inclusive experience. Testing with diverse users reinforced that accessible design improves the experience for everyone, not just those with specific requirements.
Reflect and Refine
Designing Nura Health has been an incredible journey that has significantly shaped both the project and my approach as a designer. Here are some of the pivotal lessons I learned and future plans for this app:
User-Centered Design
is Critical
Listening to the user needs through research and testing is crucial to keep the designer’s dye away while working on a project. Design decisions must align with user needs and behavior to build a successful solution.
100 Ways to Improve, Not Fail
Mobile screens require simplicity to highlight key tasks and maintain a clean, intuitive interface. Constant feedback from peers and mentors helped me identify UI mistakes and address foundational UX issues, refining the app’s overall experience.
Accessibility and Inclusivity
Working on Nura Health taught me that accessibility goes beyond compliance—it's about creating a genuinely inclusive experience. Testing with diverse users reinforced that accessible design improves the experience for everyone, not just those with specific requirements.
The Missing Ingredient
The Missing Ingredient
The Missing Ingredient
The Missing Ingredient
Designed a community space to support the work of NYCP to educate, persuade and facilitate conversations to build nutrition security for underserved children in Bronx
Designed a community space to support the work of NYCP to educate, persuade and facilitate conversations to build nutrition security for underserved children in Bronx
Have a project in mind?
Let’s bring your vision to life—I can help design a digital product, website, or impactful visuals tailored to connect with your audience.
© 2024 Nidhi Desai. All rights and wrongs reserved.
Made with love 💖, sunshine 🌞, and perfectly watered plants 🌱 (I swear!)
Have a project in mind?
Let’s bring your vision to life—I can help design a digital product, website, or impactful visuals tailored to connect with your audience.
© 2024 Nidhi Desai. All rights and wrongs reserved.
Made with love 💖, sunshine 🌞, and perfectly watered plants 🌱 (I swear!)
Have a project in mind?
Let’s bring your vision to life—I can help design a digital product, website, or impactful visuals tailored to connect with your audience.
© 2024 Nidhi Desai. All rights and wrongs reserved.
Made with love 💖, sunshine 🌞, and perfectly watered plants 🌱 (I swear!)
Have a project in mind?
Let’s bring your vision to life—I can help design a digital product, website, or impactful visuals tailored to connect with your audience.
© 2024 Nidhi Desai. All rights and wrongs reserved.
Made with love 💖, sunshine 🌞, and perfectly watered plants 🌱 (I swear!)