Nonprofit & Social Impact

The Missing Ingredient

The Missing Ingredient

The Missing Ingredient

The Missing Ingredient

A community space to support the work of NYCP to educate, persuade and facilitate conversations to build nutrition security for underserved children in Bronx

A community space to support the work of NYCP to educate, persuade and facilitate conversations to build nutrition security for underserved children in Bronx

A community space to support the work of NYCP to educate, persuade and facilitate conversations to build nutrition security for underserved children in Bronx

My Role

My Role

My Role

My Role

Lead Design Researcher

Lead Design Researcher

Lead Design Researcher

Methods

Methods

Methods

Methods

The Missing Ingredient

The Missing Ingredient

Timeframe

Timeframe

Timeframe

Timeframe

6 Months (Dec 2020 - May 2021)

6 Months (Dec 2020 - May 2021)

The Brief

At New York Common Pantry, for this project I worked with the team of nutritionists and community members to identify gaps of in effective communication with the community by the pantry. Using communication design and ABCD (Asset Based Community Development) Approach, I worked with the team to tackle these complex challenges in the peek of pandemic through neighborhood collaborations to build health equity for high need individuals and families in New York City.

The Outcome

The Missing Ingredient is a community space aimed at improving nutrition security for underserved children in the Bronx. It brings together nutritionists, teachers, and parents/caregivers to engage in meaningful conversations and education. By using digital toolkits, an online platform, and partnerships with local organizations, the project helps create a collaborative environment focused on supporting the nutritional well-being of children in the community.

3 Workshops

3 Workshops

3 Workshops

3 Workshops

Online workshops moderated and facilitated by nutrition educators which reached more than 196 community members 

Online workshops moderated and facilitated by nutrition educators which reached more than 196 community members 

2 Collaborations

2 Collaborations

2 Collaborations

2 Collaborations

Built capacity by collaborating with a Charter School and Community Garden to teach more than 75 parents/caregivers of underserved children

Built capacity by collaborating with a Charter School and Community Garden to teach more than 75 parents/caregivers of underserved children

1 Recipe Club

1 Recipe Club

1 Recipe Club

1 Recipe Club

We co-designed Recipe Club, offering live cooking demonstrations via Zoom & Facebook Live. It features easy, healthy, & delicious recipes using local, in-season produce.

We co-designed Recipe Club, offering live cooking demonstrations via Zoom & Facebook Live. It features easy, healthy, & delicious recipes using local, in-season produce.

The data strongly shows that childhood obesity isn't just a public health issue, but a social justice issue too

The data strongly shows that childhood obesity isn't just a public health issue, but a social justice issue too

The data strongly shows that childhood obesity isn't just a public health issue, but a social justice issue too

Process Overview

Process Overview

Process Overview

Process Overview

Click on section below to know more

UNDERSTANDING USERS, ORG., and THE PROBLEM

UNDERSTANDING USERS, ORG., and THE PROBLEM

Field Visit and Community Assessment

Field Visit and Community Assessment

When I set out to design The Missing Ingredient, I was driven by a desire to deeply understand systematic discriminations and food security and how it affects the children. My goal was to uncover insights that would shape this project that truly supports and resonates with the needs of users of this program during this critical time in pandemic.

Snippets of Volunteering at New York Common Pantry in 2020

Snippets of Volunteering at New York Common Pantry in 2020

Debrief with Stakeholders

Debrief with Stakeholders

Through facilitation with team of nutritionists, educators, and coordinators, I uncovered several critical insights and pain points that shaped the direction of The Missing Ingredient.

Through extensive user interviews, surveys, and secondary research, I uncovered several critical insights and pain points that shaped the direction of Nura Health:

Highlights from the debrief session

Highlights from the debrief session

This was the first time team could gather to uncover needs and pinpoint key gaps, which guided the direction for ideation and helped shape the development of more effective solutions.

“ This activity allowed for us to get our minds into a space that broke

down each aspect of our program and decipher areas with specific challenges and barriers that we face daily in implementing our programming”


- Ora Kemp, Director of Nutrition, NYCP

“ This activity allowed for us to get our minds into a space that broke down each aspect of our program and decipher areas with specific challenges and barriers that we face daily in implementing our

programming”


- Ora Kemp, Director of Nutrition, NYCP

“ This activity allowed for us to get our minds into a space that broke down each aspect of our program and decipher areas with specific challenges and barriers that we face daily in implementing our

programming”


- Ora Kemp, Director of Nutrition, NYCP

“ This activity allowed for us to get our minds into a space that broke down each aspect of our program and decipher areas with specific challenges and barriers that we face daily in implementing our

programming”


- Ora Kemp, Director of Nutrition, NYCP

Models of Change

Models of Change

How might we create opportunities to empower local nonprofits in the Bronx to improve nutrition security and combat food deserts, helping to prevent childhood obesity?

Through extensive user interviews, surveys, and secondary research, I uncovered several critical insights and pain points that shaped the direction of Nura Health:

Co-creating, Failing and Learning

Co-creating, Failing and Learning

To understand how the program's effectiveness, I designed a cultural probe— A table mat designed for kids to use and zoom workshop for parents to use the produce given to them.

This was the first time ever that New York Common Pantry was able to see how the participants are using the farm share produce and get to know the preferences of the community

This was the first time ever that New York Common Pantry was able to see how the participants are using the farm share produce and get to know the preferences of the community

This was the first time ever that New York Common Pantry was able to see how the participants are using the farm share produce and get to know the preferences of the community

This was the first time ever that New York Common Pantry was able to see how the participants are using the farm share produce and get to know the preferences of the community

BRAND DEVELOPMENT & USER INTERFACE DESIGN

BRAND DEVELOPMENT & USER INTERFACE DESIGN

Designing the Experience

Designing the Experience

Creating the experience for The Missing Ingredient was about more than just building a project—it was reducing health disparities in underserved communities. I set out to develop a project but brought together a whole community. The communication improved between users and providers, within the teams and also integrated multiple languages to bring inclusivity,

From defining the visual identity to ensuring accessibility, I focused on designing a user interface that felt both intuitive and supportive, making it easier for mothers to navigate their postpartum recovery with confidence and ease.

Creating the experience for Nura Health was about more than just building an app—it was about shaping a journey for new mothers. From defining the visual identity to ensuring accessibility, I focused on designing a user interface that felt both intuitive and supportive, making it easier for mothers to navigate their postpartum recovery with confidence and ease.

Integrating Live Demonstrations

Integrating Live Demonstrations

Integrating Live Demonstrations

Integrating Live Demonstrations

Live and Curated Online Workshops

Live and Curated Online Workshops

Live and Curated Online Workshops

Live and Curated Online Workshops

From "The Missing Ingredient to "Live Healthy Cooks"

From "The Missing Ingredient to "Live Healthy Cooks"

From "The Missing Ingredient to "Live Healthy Cooks"

This prototype now sits as a part of Live Healthy Cooks under the program Live Healthy by NYCP

This prototype now sits as a part of Live Healthy Cooks under the program Live Healthy by NYCP

This prototype now sits as a part of Live Healthy Cooks under the program Live Healthy by NYCP

Key Learnings and Next Steps

Key Learnings and Next Steps

Designing The Missing Ingredient has been an incredible journey that has significantly shaped both the project and my approach as a designer. Here are some of the pivotal lessons I learned and future plans for this project:

Community-Centered Design is Key

Community-Centered Design is Key

Community-Centered Design is Key

Engaging with the Bronx community was essential to understanding the unique challenges they face regarding food access and nutrition security. Listening to the voices of local families, parents, nonprofit organizations, and community leaders provides valuable insights that informed design decisions, ensuring solutions are relevant, culturally appropriate, and impactful.

Collaboration Amplifies Impact

Collaboration Amplifies Impact

Collaboration Amplifies Impact

Design can play a role in facilitating these partnerships through tools like shared platforms, communication strategies, or awareness campaigns, amplifying the collective impact.

Refine Resources based on Feedback

Refine Resources based on Feedback

Refine Resources based on Feedback

Collect feedback after each workshop to understand what worked and what needs improvement. Use this input to simplify and adjust educational materials, making them more practical and user-friendly. This ensures resources are continuously improved to meet the community’s needs effectively.

Not the End

Not the End

My portfolio has more to offer—check out my next project.

Medidata Solutions Inc.

Medidata Solutions Inc.

Medidata Solutions Inc.

Medidata Solutions Inc.

Designed muliple Graphic Design projects as an in-house designer at a Life Science Organization working on Clinical Trials

Designed muliple Graphic Design projects as an in-house designer at a Life Science Organization working on Clinical Trials

Have a project in mind?

Let’s bring your vision to life—I can help design a digital product, website, or impactful visuals tailored to connect with your audience.

© 2024 Nidhi Desai. All rights and wrongs reserved.

Made with love 💖, sunshine 🌞, and perfectly watered plants 🌱 (I swear!)

Have a project in mind?

Let’s bring your vision to life—I can help design a digital product, website, or impactful visuals tailored to connect with your audience.

© 2024 Nidhi Desai. All rights and wrongs reserved.

Made with love 💖, sunshine 🌞, and perfectly watered plants 🌱 (I swear!)

Have a project in mind?

Let’s bring your vision to life—I can help design a digital product, website, or impactful visuals tailored to connect with your audience.

© 2024 Nidhi Desai. All rights and wrongs reserved.

Made with love 💖, sunshine 🌞, and perfectly watered plants 🌱 (I swear!)

Have a project in mind?

Let’s bring your vision to life—I can help design a digital product, website, or impactful visuals tailored to connect with your audience.

© 2024 Nidhi Desai. All rights and wrongs reserved.

Made with love 💖, sunshine 🌞, and perfectly watered plants 🌱 (I swear!)