Global Organization
Global Africa Business Initiative
Designing and Managing a cohesive, agile and fresh brand system to amplify African voices for United Nations Global Compact (UNGC)
• Brand Development • Website Design • Project Management • Presentation Design • Brand Guidelines
February 2024 - February 2025
Overview
Global Africa Business Initiative (GABI), is the premier African private sector-led global platform that galvanizes leaders in the private, public and social sector to invest in Africa, catalyze transformational change, and reposition the continent in the global arena.
I spearheaded the comprehensive rebranding efforts, from conceptualizing the visual identity to developing a cohesive brand presence across all digital and print touch points. As a Lead Designer my key responsibilities include:
Logo Design: Created a logo reflecting Africa’s innovation and global influence.
Website Redesign: Collaborated with global team of developers to support the development of a user-friendly website for more engagement and showcase GABI’s mission and initiatives.
Brand Development: Established branding guidelines to ensure visual consistency across all platforms.
Impact
The new visual identity boosted GABI's brand recognition, building trust and engagement across African and international audiences. Consistent branding reinforced GABI's credibility as a leading voice for African business globally.
The redesigned website provided a seamless user experience, resulting in higher visitor interaction and a more intuitive flow, making it easier for stakeholders to access resources and learn about GABI’s initiatives.
A glimpse at the GABI 2024
Logo Design
Connect your site to the most popular apps out there.
Brand Guidelines
Add effects with a few clicks and capture your audience’s attention when they land on your website.
Website Design
Design your site on a familiar free-form canvas. Visually set up your breakpoints to make it responsive.
Presentation Design
Visually structure your pages and link to them easily.
